CULTURE
IS THE
STRATEGY
A brand isn't a logo or a feed. It's a culture. We build that first, then everything that carries it.
A BRAND IS
A CULTURE,
NOT A CAMPAIGN
Most businesses don't have a content problem. They have a clarity problem. Solve the clarity and the content follows.Culture Theory works as a strategic creative partner to businesses, founders and personal brands who want a point of view, not a posting schedule.
STRATEGY FIRST,
EVERYTHING AFTER
I
BRAND STRATEGY
+ IDENTITY
Who the brand is, before what it says.Brand audit
Positioning + messaging
Visual identity direction
Voice + brand standards
II
BRAND PRESENCE
+ PLATFORM
How the brand shows up, everywhere it shows up.Platform strategy
Content pillars + shot lists
Contractor direction
Plain-language reporting
III
SPACES
+ PRODUCTION
The brand in the room and on camera.Art advising + curation
Environmental branding
Shoots, crews, campaigns
Creative direction on set
STRATEGY
YOU CAN SEE
A few recent projects. Full case studies on request.
BRAND PRESENCE · RETAINER
Jones West Taos
A 90-day strategy for a luxury brokerage whose listings were better than its presence.
ENVIRONMENTAL BRANDING
FW Cook
Curated and commissioned art for the office, so the walls say what the firm does.
BRAND + SPACE
Seoul Gimbap
The pieces existed. They just didn't agree. Pulling the brand into one system, and an interior that carries it.
IDENTITY + WEB
Bloomhouse Wellness
New mark and a rebuilt site for an Ayurvedic and bodywork practice, so three services read as one.
RETAINERS, BUILT
ON A 90-DAY PLAN
DAYS 1–30
FOUNDATION
Audit, positioning, identity and message. The brand gets decided before it gets published.DAYS 31–60
ACTIVATE
Shoots, platform strategy and content systems go live, built to our shot lists and standards.DAYS 61–90
OPTIMIZE + REPORT
Read the numbers, cut what isn't working, double down on what is. Report plainly.
“I spent twenty years making brands buildable in Los Angeles. Taos is where I decided to make them mean something.”
SIOUXZEN KANG · FOUNDER + CREATIVE DIRECTORBrand strategist, creative director and producer. Two decades in LA brand development and commercial and film production, trained at California College of the Arts. Now leading Culture Theory from Taos, New Mexico.
LET'S DECIDE
WHO YOU ARE
CULTURE THEORY LLC · TAOS, NEW MEXICO · [email protected]