When we begin a new venture, one of the main things to think about is brand awareness. Brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. This is the primary goal in the early months or years of your product or brand's release. What will your brand say about you and what mark will you leave with your potential consumers? Will it have a lasting impression? Comment below on those labels

Got to hang out and make cool impromptu videos and photos with YAARROHS. She just released her cover song of Drake's "Furthest Thing" Check her out here and download the song for free. See her below showin' off BELLENBRAND's FW14 Plaid Cargo Pocket Longsleeve buttonup. She's so damn sexy. #drake #furthestthing #coversongs #yaarrohs #socialmediamaven #losangeles #athleisure #sportychic #plaid #bellenbrand #brandstylist #branding #content #culturetheory #culturetheory #fashio

If you are at all remotely into the Los Angeles fashion scene, you will know whom exactly I am talking about if I were to mention the handle @mstr_of_disguise. Her name is Ann Marie Hoang and she's about the cutest, bubbly, entergetic light be-ings as they come. She came into my clients studio a couple months back and we just all kicked it real time about life, love, career and focus. Her style is no doubt an anomoly of it's own as she is the perfect mix to boho chic and st

MADE FOR PEARL, is a Los Angeles locally designed and produced clothing line inspired by the boho babe Janis Joplin. I am so thankful that I get the opporutnity to work with this family legacy brand on projects here and there. Not only does my good friend and collegue, Katie Kay Mead work as their Creative Director, but I've also become friends with Janis' neice, Malyn. For their current Holiday 2014 collection, they asked me to style this fun Joplin inspired shoot. Than