New logo mark for Saryina.LA
How fun! We just finished a logo mark for Sarinya.LA for her upcoming chef and food styling website. She asked us for something clean and timeless. Yet simple and bold. Her directions were that she was really into handwritten lettering and she loved the "Sinatra" font that is famously known. We came back to her with a couple of different ideas and mostly handwritten fonts and we narrowed it down to this mark. We felt that this was able to get her namesake out loud and
The Modern Territory
One of my favorite things to do is to image reasearch. So when Katie Kay Mead asked Culture Theory for a consultation meeting on her new lifestyle brand, The Modern Territory, I was more than pleased to meet her aquaintence. Well, Katie is hardly an acquaintence I would say. We have known each other for over a decade and the constant evolution and the re-invention of this woman never ceases to amaze me. I have known her from the circus days, to tribal bellydancing, to soc
Social Media Curation
Culture Theory is a cultural experience! We help provide social media curation for those that "don't" have the time to figure out all the new social platforms. You have a product line or brand, just not the time or vision to be cool. Let us be cool for you! Case Study: AMANDA BOND MALIBU Started with 300 fans and has now organically grown +100% and steadily climbing in just two month. Vintage, flirty, romantic coastal wear. Silk, charmeuse, hand-dyed slips and undergarme
We've made some space in the Arts District!!
Culture Theory has officially started working in the historic Arts District downtown Los Angeles. The Modern Territory started as a vacation rental home in Palm Springs co-founded by LA's Katie Kay Mead. The Mead's have now expanded their original destination and is now a rental property in Monticito Heights and is now offering small office and commercial space to the creatively minded in the Arts District of Los Angeles California. We are in here with celebrity wardrobe sty
New fashion video is up!
New fashion lifestyle video, directed, shot and styled by our artist Siouxzen Kang is now up! Featuring BellenBrand's new SS15 arrivals. #siouxzenkang #lifestyle #fashionvideo #fashionstylist #losangelesstylist #culturetheory #bellenbrand #templeteedress #downtownlosangeles #streetchic #athleisure
What is brand awareness?
When we begin a new venture, one of the main things to think about is brand awareness. Brand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. This is the primary goal in the early months or years of your product or brand's release. What will your brand say about you and what mark will you leave with your potential consumers? Will it have a lasting impression? Comment below on those labels
The Circuitry of Life
What do you get when you have a world reknown designer, a helipad in the middle of downtown Los Angeles and Red Bull mixed in one? The Circuitry of Life, a multimedia experience bigger than life is what you get. Heather Shaw, design futurist as coined by the LA Times brought for two nights only an experience thru the circuits of technology. Culture Theory was floored and excited to shoot yet another one of her otherworldy landscapes as a rooftop of Los Angeles was transform
Got to hang out and make cool impromptu videos and photos with YAARROHS. She just released her cover song of Drake's "Furthest Thing" Check her out here and download the song for free. See her below showin' off BELLENBRAND's FW14 Plaid Cargo Pocket Longsleeve buttonup. She's so damn sexy. #drake #furthestthing #coversongs #yaarrohs #socialmediamaven #losangeles #athleisure #sportychic #plaid #bellenbrand #brandstylist #branding #content #culturetheory #culturetheory #fashio
If you are at all remotely into the Los Angeles fashion scene, you will know whom exactly I am talking about if I were to mention the handle @mstr_of_disguise. Her name is Ann Marie Hoang and she's about the cutest, bubbly, entergetic light be-ings as they come. She came into my clients studio a couple months back and we just all kicked it real time about life, love, career and focus. Her style is no doubt an anomoly of it's own as she is the perfect mix to boho chic and st
Made For Pearl
MADE FOR PEARL, is a Los Angeles locally designed and produced clothing line inspired by the boho babe Janis Joplin. I am so thankful that I get the opporutnity to work with this family legacy brand on projects here and there. Not only does my good friend and collegue, Katie Kay Mead work as their Creative Director, but I've also become friends with Janis' neice, Malyn. For their current Holiday 2014 collection, they asked me to style this fun Joplin inspired shoot. Than